Of all the criticisms I’ve heard of Jerry Jones through four decades of covering the Cowboys, this is the most nonsensical:
“Jerry don’t care if we win, all he cares about is money.”
It's shallow. It’s asinine. It’s ridiculous. It’s … being proven wrong again this afternoon.
Look, Jerry doesn’t just own the Cowboys. It’s his main business and No. 1 priority, no doubt. But he has real estate and oil and gas companies that make him money and keep him a billionaire. Besides, he bought the Cowboys and Texas Stadium for $140 million in 1989. Today he could sell the team and AT&T Stadium for a cool $3 billion. Maybe more?
Jones spent an extra billion of his own money for all the bells and whistles at AT&T Stadium. Didn’t have to. He doubled his original commitment, just to have the coolest, biggest joint on the planet.
Jerry doesn’t charge $75 to park at home games in Arlington because he needs the money. He does it because people – 80,000 per game, in fact – are willing to pay that much.
But today the critics are speechless. Because ol’ greedy Jerry is opening up his splendid home – for free.
Temporary soccer fans will watch the U.S. play Belgium in a Round of 16 World Cup match at 3 p.m. And if they want to watch it inside AT&T Stadium on the 60-yard, HD JumboJerry they can for free. That’s right. No admission fee. No parking fee. At least for 90 minutes of a different type of football even Jerry's harshest critics should put a sock on it.
But they won't. And yet again, they’ll be wrong.
A native Texan who was born in Duncanville and graduated from UT-Arlington, Richie Whitt has been a mainstay in the Metroplex media since 1986. He’s held prominent roles on all media platforms including newspaper (Fort Worth Star-Telegram, Dallas Observer), radio (105.3 The Fan) and TV (co-host on TXA 21 and numerous guest appearances, including NBC 5). He currently lives in McKinney with his wife, Sybil, and two very spoiled dogs.