As you’re probably painfully aware if you’re reading this blog, the Dallas Cowboys haven’t made the playoffs since way back in 2009, when Barack Obama was just settling into his first term and Wade Phillips was the head coach of the team. But they remain the most valuable football franchise in the world, according to Forbes.
The Cowboys come in as the fifth most valuable sports franchise in the world in Forbes’ annual list of the 50 most valuable franchises. Spanish soccer clubs Real Madrid ($3.44 billion) and Barcelona ($3.2 billion) come in at the top of the list, followed by English club Manchester United ($2.81 billion).
Coming in at the fourth spot, the New York Yankees are the most valuable American sports franchise, with an estimated worth of $2.5 billion. Which brings us to the Cowboys, who are at the top of the NFL, a league that accounts for 30 of the 50 spots on the list. Of all NFL teams, only the Raiders and the Jaguars failed to make the cut.
“Leading the way is the Dallas Cowboys, who rank fifth overall worth $2.3 billion,” writes Kurt Badenhausen of Forbes. “The Cowboys have been the NFL’s most valuable team since 2007 thanks to the league’s highest sponsorship and premium seating revenue--a combined $220 million. The ‘Boys revenue got a boost last summer when owner Jerry Jones inked a 25-year stadium naming rights deal with AT&T worth $500 million. The club has the top operating income in sports at $251 million for the 2012 season.”
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