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Despite Recent Struggles, Cowboys Remain Major Primetime Draw

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Despite Recent Struggles, Cowboys Remain Major Primetime Draw

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Whether rooting for a dominant victory or a painful demise, Americans apparently love to watch the Dallas Cowboys play football. It’s science.

The team finished 6-10 in 2010, and in doing so, lost their starting quarterback for ten games and their head coach for, well, ever. Wade Phillips is gone, Tony Romo is set to return and, seemingly no matter what, people want to watch whatever happens next on national television.

The Cowboys are scheduled to play five games in primetime in 2011--if there’s a 2011 season, of course. The team will be featured on NBC’s Sunday Night Football thrice, ESPN’s Monday Night Football once, and will be featured on the NFL Network for their December 17 game against the Bucs in Tampa Bay.

The only other teams with as many night games as Dallas are the Colts, Eagles, Ravens, Jets and Steelers--and if you’ve noticed a trend here, you’re right: all of these teams made the playoffs in 2010.

Which just goes to show, the Cowboys’ flashy nature as a franchise might be polarizing, but it’s also really good for business.

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