FORT LAUDERDALE, FL - FEBRUARY 06: Emmitt Smith speaks on stage after he was announced as one of the newest enhrinees into the Hall of Fame during the Pro Football Hall of Fame Class of 2010 Press Conference held at the Greater Ft. Lauderdale/Broward County Convention Center as part of media week for Super Bowl XLIV on February 6, 2010 in Fort Lauderdale, Florida. (Photo by Chris Graythen/Getty Images)
Dallas will participate in the contest for the first time since 1999, when they fell to the Cleveland Browns 20-17 in overtime; the Bengals haven't been back since 1988, when they topped the Los Angeles Rams 14-7 (and went on to win the AFC title). Like Dallas, Cincinnati is coming off a division championship.
The game will be televised at 7:00 PM CST, on NBC as the network's first installment of "Sunday Night Football."
On Saturday August 7, long-time Cowboys running back Emmitt Smith will be inducted into the Pro Football Hall of Fame, alongside Russ Grimm, Rickey Jackson, Dick LeBeau, Floyd Little, John Randle and, of course, Jerry Rice.
The game will return this year to its traditional AFC vs. NFC format. Last year's game was played between the Tennessee Titans and the Buffalo Bills, to commemorate the 50th anniversary of the AFL.