Boy, was he wrong.
By now, the struggles of the 2010 Cowboys are well documented. They started the season 1-7, prompting Jones to fire the lame duck head coach he'd long defended in Wade Phillips, and since offensive coordinator Jason Garrett has taken over the Cowboys have done a 180-degree turn.
But even with the underwhelming, downright terrible season the Cowboys have had, Jones can take solace in the fact that he still owns the greatest franchise in American sports as the Cowboys are still the kings when it comes to ratings and popularity, further solidifying the term "America's Team" when describing the Cowboys.
Too bad, Packers and Steelers, and even Jaguars if you ask Maurice Jones-Drew. The Cowboys still own the title. It's not yours.
"I don't know of any other team that would've gone through what they went through and provided the ratings punch the Cowboys did," Fred Gaudelli, producer of "Sunday Night Football" on NBC, told the Associated Press. "Dallas is way on top of the mountain."