Cowboys Still America's Team - NBC 5 Dallas-Fort Worth
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Cowboys Still America's Team



    Jerry Jones touted 2010 as the season his Dallas Cowboys would put everything together, be the first team in NFL history to play in the Super Bowl in its home stadium, and then win it.

    Boy, was he wrong.

    By now, the struggles of the 2010 Cowboys are well documented. They started the season 1-7, prompting Jones to fire the lame duck head coach he'd long defended in Wade Phillips, and since offensive coordinator Jason Garrett has taken over the Cowboys have done a 180-degree turn.

    But even with the underwhelming, downright terrible season the Cowboys have had, Jones can take solace in the fact that he still owns the greatest franchise in American sports as the Cowboys are still the kings when it comes to ratings and popularity, further solidifying the term "America's Team" when describing the Cowboys.

    Too bad, Packers and Steelers, and even Jaguars if you ask Maurice Jones-Drew. The Cowboys still own the title. It's not yours.

    "I don't know of any other team that would've gone through what they went through and provided the ratings punch the Cowboys did,"  Fred Gaudelli, producer of "Sunday Night Football" on NBC, told the Associated Press. "Dallas is way on top of the mountain."

    On the field, it hasn't been spectacular. The Cowboys have zero titles and just two playoff wins in the past 15 years, but they are still the most valuable franchise in the nation's most profitable sport, worth a cool $1.8 billion, according to Forbes Magazine.
    The $1.2 billion Cowboys Stadium, which opened last year, is a big reason why. It shot the Cowboys' attendance mark through the roof, and has made the team the only team in the NFL this year to play in front of a sellout every week this season -- home or road.
    So there you go, folks. Love 'em or hate 'em, the Cowboys will always be America's Team.
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