When the Dallas Cowboys bungled what looked like a golden opportunity to extend their win streak to five games and lost in overtime to the Arizona Cardinals last Sunday, a lot of people were watching--in fact, more than any game all season.
Barry Horn of the Dallas Morning News reported this week that the Cowboys’ loss to Arizona drew the highest ratings of any game all season, with a 39.0 rating in Dallas-Fort Worth, or just north of a million homes tuned into the timeout debacle, et al. The previous local high came in week one--coincidentally, another late Cowboys’ loss--against the New York Jets, which brought in a 38.8.
This represents an upswing from weeks previous, when a combination of unremarkable opponents and a string of noon starts led to the ratings for Cowboys’ games being bogged down temporarily.
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