Is Beauty Recession-Proof?
By MEREDITH LAND
Updated 8:57 AM CST, Thu, Jan 8, 2009
Like most Dallas women, Heidi Dillon puts her best face forward.
In a down economy, Dillon says, "everybody is cutting back a little bit."
But she's not skimping on skin care
"I think the last thing to go in a recession is skincare and face products. It's OK to wear old clothes, we can all do that, but if you stop with your great skincare products, you'll go to pieces. We can't have that!"
While cosmetic procedures are down, luxury skin care products are up 21%, according to the NPD Group.
The recession has been nothing but positive for Renee Rouleau, owner of Renee Rouleau Skincare.
"They say beauty is fairly recession-proof and I know it to be true," Rouleau explained. "We are 44% increased on product sales this year. Huge, absolutely."
Her "Nine skin type philosophy line" ranges between $25-$72 a product and business hasn't been better since right after September 11th, 2001.
"This is your face, this is what the world sees everyday and you can skimp on other things," Rouleau argues.
First Published: Jan 8, 2009 8:45 AM CST
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